No ordinary designer

I am a UX/UI specialist with an extensive background in product management, enabling me to create strategic, user-led design.

Black and white photo of a smiling woman with dark hair, wearing hoop earrings and a striped top, sitting in front of a wall with a door and a plant in the background.
Netflix logo
Sony logo
BBC logo
Propstore logo
Marie Curie logo
PayPal logo
Arrow pointing right

Are you looking for design that serves your product strategy? Tired of unaligned guesswork?

With my skillset, I can help you create effective products that achieve your business goals.

Let’s do this!

I’m driven by a passion for crafting bold, innovative designs that spark real impact — for users and businesses alike. With deep roots in the gaming world and hands-on experience designing SaaS solutions for global giants, I bring a unique blend of creativity and strategic thinking to every project.

Beyond UX/UI design, my background in product management and team leadership means I don’t just design solutions — I build pathways to lasting success, fuelled by a deep understanding of what makes products and teams thrive. With over 20 years experience, I can provide a safe pair of hands.

What I do (and do well)

  • Screenshot of a website named Gimme Cookies displaying images of cookies and macarons with the text 'Order Now' and 'Perfect Gifts'.

    WEBDESIGN

    I’m experienced in corporate sites, eCommerce, SaaS products, and more.

  • Two smartphones showing different apps: one displaying wildlife spots and news, the other displaying a game called 'Nailed It! Baking Bash' with options to play with friends or partake in backstage baking.

    MOBILE APPS

    I can build engaging experiences for all kinds of users to enjoy, across multiple devices.

  • Split screen of a laptop showing two different website designs, with a white line dividing the screens. The left side displays a wireframe layout with a placeholder logo and grid boxes, while the right side shows a completed website featuring images of women in dresses.

    REDESIGNS

    I’ll work with you to create a beautiful, strategically aligned product with great UX.

  • Laptop displaying an online auction website with fantastical characters, and graphical icons of checkmarks, crosses, a percentage sign, and a line chart indicating data analysis or trends.

    UX AUDITS

    I can provide an in-depth analysis of your site, honing user journeys to reach product goals.

  • Laptop displaying a bridal dress website with images of wedding gowns. An icon of a person with a checkmark above is above the laptop on dark background.

    USER TESTING

    I'm skilled in diverse testing methods and can provide detailed results analysis.

  • Smartphone screen displaying a webpage about North Frome Ponds, featuring information on kingfishers, with some text highlighted and a photo gallery showing colors and images of kingfishers.

    COPYWRITING

    As a published author and editor, I can craft content that meets your product goals.

  • "Anna made a huge impact in our company. She transformed our product from an MVP into a market-leading product through her rare blend of creative design, technical understanding, and operational leadership."

    Jon Archibald - CTO at Brightwave

I'll help you create magic ✴︎